Monday, 6 April 2009

Is Advertising Killing Blogging?

I have followed a few blogs but I’m finding that they contain less and less information and are more and more controversial. Why? Because it’s pure commercialism. Getting people to your blog and getting them to interact by posting comments increases the number of people visiting your blog and that directly impacts advertising revenue.

Since people love taking a side, the more controversial the topic the more revenue will be created.

But it seems to be getting beyond a joke at the moment. Posts seem only to be made to start people arguing. Is that helpful? To anyone?

What’s more, the blog authors aren’t reading the comments of blogs. That’s just arrogant. Bloggers need to be more concerned about the audience of their blogs than the advertising revenue.

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